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UX Research: Supporting Business and Design Decisions

Course Starts:
Saturday, 16th of April 2022

UX Research: Supporting Business and Design Decisions

Course Starts:
Saturday, 16th of April 2022

About this course

Designing the right solution starts with identifying and solving the right challenge. But designs cannot be based on the whims of a designer if they are to serve a wide expanse of people! Many designers focus on the softer aspects of design: interactions, visuals, and the creation of conceptual models, ignoring the solid cornerstone upon which all good design must rest: Design Research.

Investing in learning design research today will ensure that you remain relevant as a designer and considered for projects with big clients, as well as allow you to position yourself as a design researcher.

UX Research: Supporting Business and Design Decisions
What You Will Learn

In this program we will cover the fundamentals of design research, such as:

  • What is design research, and what are the differences between research methods
  • When and how to prepare for a research project or sprint
  • How to analyze, synthesize and present your research insights to guide design decisions
  • How to use a research-driven approach to know how to support great concepts or measure the effectiveness of finished projects
Skills You Will Learn
  • Finding correct information and avoiding biased design decisions
  • Observing, studying, and understanding actual users
  • Amplifying communication and listening skills
  • Perfecting storytelling skills
  • Collaborating with other researchers and designers to co-create and deliver a complete case study
  • Using data in different ways to support designs
  • Playing around with data & analytics to extract and synthesize insights out of your findings

Instructor(s)

Momen Zakaria
Momen Zakaria
UX Manager at HUED
In the field since 2009, Momen has delivered projects in various domains such as education, fintech, telecom, health, crowd and transportation management, sports, and others. Certified by NN/g, MIT, Columbia Business School, and Tuck Executive Education, Momen has been teaching UX Design and Research and mentoring learners over various platforms, including Udacity and ADPList.

Course Prerequisites

Familiarity with the UX process is required to take this course.
We highly recommend that those who register:

  • Have already taken our basic UX course: Interaction Design: From Scratch to Action,
    OR
  • Have been working as UX designers for at least 5+ years

Syllabus

Day 1 - The Basics of Design Research

Design research is an endeavor built on science. And as such, it has specific rules, methods, processes, and terms. We go over all of that to put you on the road to becoming a design researcher.
By the end of this module, you will be able to:

  • Understand the difference between various terms used in the design field
  • Appreciate the meaning of “Empathy” and understand what it means to be empathic with people
  • Understand the Human-Centered and User-Centered design approach
  • Understand the methodologies behind terms such as Agile, Lean, and Waterfall and decide on the appropriate approach to follow in a design project
  • Identify and understand the various methods of approaching a research project, and the motive behind and consequences for using each
  • Practice how to value one approach over another
Day 2 - Discovery: Planning for Unknowns

Designing a good solution starts with identifying and solving the right challenge. And to do that we must go on a process of exploration, for which we might not have all the answers. In this module, we learn how to embark on that process and how to make room for the unknowns that may materialize at the end of the process, while at the same time quieting our own needs to impart objectivity on our design.
By the end of this module, you will be able to:

  • Determine if the stated problem is the right problem to be solved
  • Identify the actual pain points that could benefit from a solution
  • Convert a set of requirements to a decomposed list of goals and objectives that will help you build your research project
  • Understand what biases are – and how they might affect a researcher and how to avoid them
Day 3 - The Research Plan

Any systematic endeavor requires a plan to specify the target and identify the steps taken to reach it.
By the end of this module, you will:

  • Understand where to start your discovery and problem exploration processes
  • Be able to put together stakeholder and team guides to inform the research phase, defining needs and expected outcomes
  • Become familiar with and able to select the proper research method to uncover the required information
  • Combine two or more research methods to guarantee the accuracy of collected data
BONUS! 30-minute Webinar with a Design Research Expert

Design is all about mentorship and inspiration! We offer you this once in a lifetime opportunity to learn up-close from an expert in the field. Prepare great questions!

The time for this session will be announced one week prior, once we have confirmation from our guest.

Day 4 - Information Architecture (IA)

After collecting insights, we must formulate and manifest them into a form we can communicate with the team, so that we can incorporate them into our designs.
By the end of this module, you will be able to:

  • Select the appropriate wording to label and categorize the proposed information architecture (IA)
  • Select the correct research method to test your proposed IA
  • Conduct activities to validate the IA, analyze the results of validation, and proceed from there to generate better versions
Day 5 - UX Benchmarking: Why and When?

The design research process doesn’t end once the product is shipped. This is the beginning of a whole new set of research activities that measure the product’s performance and ensure it’s as it should be.
By the end of this module, you will be able to:

  • Understand why we need to conduct UX benchmarking
  • Find the relation between the business KPIs and the metrics you are about to collect
Day 6 - UX Benchmarking: Analytics & Usability Testing

Now that we know why and when to benchmark, we need to understand how benchmarking serves the product. What are the business’s needs and how will they inform our benchmarking? These questions and more will need to be answered before we have a well-defined plan for benchmarking.
By the end of this module, you will be able to:

  • Know and select the right metrics and analytics to strengthen your discussion with business stakeholders
  • Collect quantitative data in a usability testing study and know how to interpret it
Day 7 - UX Benchmarking: Give It Meaning

Finally, we know why we’re benchmarking, we know when to do it, and we know what business needs will be served by doing it… Now, we’re ready to put in place the actual activities that will yield the benchmarking insights.
By the end of this module, you will be able to:

  • Calculate the ROI of your studies.
  • Apply Statistical Analysis and other methods to interpret findings
Bonus! 30-minute Interactive Webinar with a Design Research Expert

Once again, we give you the chance to meet a design research master who will impart the knowledge, wisdom, and expertise they gained throughout their journey. These really are rare opportunities, so we ask you again to prepare very well and have insightful questions to ask. Don’t let the opportunity go to waste!

The time for this session will be announced one week prior, once we have confirmation from our guest.

Day 8 - Analysis & Synthesis

Here is where it all comes together. We end our journey by practicing how to compile a research report to communicate our findings and drive innovation.
By the end of this module, you will be able to:

  • Acquire an essential skill for a researcher: synthesis
  • Search for and identify patterns in data, and derive meaningful insights therefrom
  • Build a research report from scratch
  • Summarize your findings, remove noise, and create a convincing, engaging presentation
  • Tell the story of your research, highlighted with solid data
Demo Day! Present Your Work

You and your team will demonstrate all that you have learned in the past two months in a final research report to a panel of mentors.
As usual, this panel will be comprised of industry leaders whose feedback will have a massive positive impact on your learning and career!